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How fan fine art tin get you lot paid
Creating fan art is a popular way for artists to show their appreciation for a subject area they beloved. You only take to glance at sites similar DeviantArt or ArtStation to run into plenty of inspiring tributes to popular culture icons. Reimagining famous characters is more than than just a good manner to keep your creative skills sharp, though. It can also give your portfolio the leg upwards it needs to grab attention in your chosen manufacture.
One of the main benefits of your fan fine art being noticed by a studio or another big client, besides the reassuring confirmation that what you're creating is worth your time, is the prospect of beingness paid a handsome sum for your piece of work.
This also flies in the face of the idea that fan art is somehow of less value than other genres – those hours hauled upward in your studio working on Game of Thrones portraits won't be seen equally such a waste when the testify'due south producers commission you to create art for the premiere of the next serial.
Here we talk to some artists who accept forged careers from their fan art, and choice upwards some tips for how to draw art that volition pull in commissions.
Main illustration: Fellipe Martins
Netflix commissions
Bannon Rudis constitute Netflix knocking on his door to create promotional art for the second series of Stranger Things after some fan art he posted on Twitter was shared by David Harbour, who plays constabulary primary Jim Hopper in the evidence.
"Information technology kinda snowballed from that point and popped up on a bunch of different sites," says Rudis. "Netflix's advertizement partners got hold of me via Twitter well-nigh a yr later." Rudis was ane of eight artists picked to represent an episode from the original series as part of an Instagram marketing entrada. He was lucky enough to be landed with episode six: The Monster.
"I decided to make eight-bit blitheness shorts for them that looked similar a potential real Stranger Things game, since all the characters and backgrounds were fabricated like actual game assets," explains Rudis. "There were three shorts in total and a couple of title cards."
Comic book covers
While Rudis had to wait a while for Netflix to become in touch, Fellipe Martins had a much quicker turnaround when he posted his tribute to Adventure Time'southward Marceline on Tumblr. "1 day after afterward I posted it, [the prove'southward creator] Pendleton Ward shared it on his Drawing Tumblr."
Martins is no stranger to his fan art doing the rounds. His first piece of digital painting dorsum in college was a piece of Super Mario fan art that ended upward being featured on the likes of Kotaku. "The fan art piled up with Links and Megamans, until I got my first job as a concept artist in 2007."
Jumping on the success of his Marceline illustration, Martins quickly got in contact with the editors from Nail! Studios, who are responsible for all the Cartoon Network licensed comics, including Adventure Time.
"They saw the fan art, saw my portfolio at the time and I was offered to illustrate a few Adventure Time comic volume covers, then Regular Show covers, then Steven Universe covers," says Martins. "Eventually I illustrated my own Amazing Earth of Gumball comic book story. I believe I have a Bee & Puppycat script laying around here somewhere, likewise."
Disney posters
One of the well-nigh exciting parts nigh putting fan fine art out in that location is watching it grow and concenter an audience. This happened to Claire Hummel when she started posting her historical Disney princess series online back in early on 2011.
"I posted Belle in a 1770s version of her gold ball gown to all the usual venues (DeviantArt and Tumblr were probably my biggest communities at the time), and information technology immediately took off in a manner I hadn't seen before," she explains. "As a result I expanded it into a series, and by the end of 2011 I had churned out virtually ten princess in their respective historical periods."
And then in May of 2012, Hummel got an email from Irrational Games studio out of the bluish, asking if she'd exist interested in doing character designs for BioShock Infinite. "They cited the historical princesses when we initially talked over the phone, saying that they specifically wanted to bring a more historical center to the characters," says Hummel.
"I was a huge fan of the original BioShock, my boss at Xbox at the time gave me the go ahead to accept on the freelance, so I said yeah!"
In that location might have been a clear path between Hummel's princess series and landing work on BioShock Space, just for Dan Mumford information technology hasn't been quite so articulate cut. Instead, it was exhibiting his fine art in various group gallery shows that led to new projects and calls from clients who saw the work.
His trajectory has never quite been a direct line, and he'south become used to waiting months between projects – but his technique did win large somewhen. "My work with Gallery1988 led to me creating four posters for Disney and the release of Star Wars VII: The Forcefulness Awakens," he recalls.
"This has been the example with quite a few projects. Getting involved with large group shows at the more prominent pop culture galleries is a groovy fashion to get your work noticed. A lot of people are paying attending to those lineups and the work that gets created."
Back upward fan fine art with substance
While fan art can be a useful hook to grab people's attention, Hummel is cracking to point out that what really makes artists stand up out from the crowd is having their own distinctive creative flair. "I remember it's pretty rare that employers are looking for people to draw what they already take," she reasons.
"Fan art is a hook that can get the attending of employers, yes, but you lot even so take to take a lot of substance to back it up," she adds. "Part of that tin be the content in the pieces themselves – in my case with the princesses and Irrational, that was highly-seasoned costume design and all-encompassing inquiry into historical fashion – only I still had a portfolio and resume beyond that serial to support my case."
Martins agrees that while his Marceline fan art gave his freelance career the sparkle that it needed to lift off, without a strong portfolio to back it up, the fine art would simply exist a viral image.
"Y'all need a strong portfolio – and that's it," he says. "Fan art drives the attention of a broader audience, which means that creators might see it every bit well. When luck knocks on your door – and it will – make sure yous are ready. You can only be sure with a strong portfolio to make that first contact. You besides need to practise to continue upwardly with the demands. If you lot are serious about information technology, be ready."
And then, if y'all've got a killer portfolio that but needs to get seen, a juicy piece of fan art, shared smartly, can attract a lot of eyeballs. But how do artists set their fan art apart from the noise on social media?
"If you lot want to go noticed, honestly, do what is popular," says Rudis. "Expect upward popular hashtags to see if anything in that top ten that'due south trending is something y'all love. If then, hop on that train and get to drawing."
Drawing for the likes and retweets is all well and good, merely Hummel warns against artists trying to brand their break by sharing fan art via social media specifically. "A watched pot never boils and all that – then a watched fan art tweet never gets retweets, I guess.
"I do, however, recall that challenging yourself with how yous approach fan art is a great way to make the process more satisfying, and to make the resulting art more than unique and compelling. It's a win/win!"
Depict what excites you
Mumford falls somewhere betwixt Rudis and Hummel. "In that location are many neat ways to get your artwork out at that place, but creating fan artwork for something popular is certainly going to go the attention of people, and if that leads to people seeing more personal work and so that's fantastic," he says.
"At the end of the day, creating good artwork and putting information technology out there will get you noticed."
It seems that the reputation of fan art has improved over recent years, with studios keeping their eyes peeled for interpretations with a fresh twist. Martins puts this downwards to brands such as Blizzard wanting to develop strong communities around their products.
"They encourage fan artists and cosplayers to participate, fifty-fifty hiring them from time to time," he explains. "In any case, a good art slice is always a skilful art piece, be information technology original or fan fine art.
"From a personal point of view, do what your heart desires," he adds. "At that place should exist no barriers to what you want to create."
This article was originally published in 2017.
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